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    <title>Consumer & Modern Services-Legend Holdings</title>
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            <p class="pagenavi">
                <a href="/en/Index.aspx">Home</a> > <a href="/en/Biz/CoreAsset/Overview.aspx">Our Business</a>
                > <a href="/en/Biz/CoreAsset/Overview.aspx">Core Asset Operation</a> > Consumer
                & Modern Services</p>
            <p class="title_big">
                Consumer & Modern Services</p>
            <p class="s_info">
                Legend Holdings sees great long-term growth potential in the consumer and modern
                services areas. It pays special attention to financial services, consumer services,
                manufacturing-related services, and consumer goods. It has invested in or created
                enterprises such as Funglian Holdings, Phylion Battery, Zeny Supply Chain, EnsenCare,
                China Auto Rental (CAR), Huge Enterprises, Union Insurance Broker Co., Ltd., Lakala,
                Zhengqi Financial, etc.
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            <p class="title_medium">
                Consumer Products
            </p>
            <p class="title_small">
                Funglian Holdings</p>
            <p class="s_info">
                As a member of Legend Holdings, Funglian Holdings specializes in the operation and
                management of quality spirits brands. With a focus on spirits, it is committed to
                providing quality products and services, and becoming a respected and leading player
                in the spirits industry in China. The company has invested in Wuling Spirits Co.,
                Ltd. (Hunan province), Ban Cheng Spirits Co., Ltd. (Hebei province), Confucius Family
                Spirits Co., Ltd. (Qufu in Shandong province), and Anhui Wenwang Spirits Co., Ltd..
                <a href="/en/Biz/CoreAsset/Cons/Wine.aspx">More…</a></p>
            <p class="title_small">
                Phylion Battery</p>
            <p class="s_info">
                As a member of Legend Holdings, Phylion Battery Co., Ltd. is a high-tech company
                focused on the R&D, production and sales of lithium-ion battery products. It is
                China’s first national high-tech industrialization demonstration project of lithium-ion
                batteries for vehicles. Its products are used in electric bicycles, EV/HEV (Electric
                Vehicles /Hybrid Electric Vehicles), rail transit, energy-storage power sources
                and electric power tools. <a href="/en/Biz/CoreAsset/Cons/Phylion.aspx">More…</a></p>
            <p class="p_line">
            </p>
            <p class="title_medium">
                Consumer Services
            </p>
            <p class="title_small">
                Zeny Supply Chain</p>
            <p class="s_info">
                As a member of Legend Holdings, Zeny Supply Chain is committed to promoting the
                development of China’s special logistics (cold chains and automobile logistics)
                and trade logistics, and building a modern, comprehensive logistics service provider
                that integrates material, information, capital and trade flows. <a href="/en/Biz/CoreAsset/Cons/Zeny.aspx">
                    More…</a></p>
            <p class="title_small">
                EnsenCare</p>
            <p class="s_info">
                As a member of Legend Holdings, EnsenCare focuses on the operation of senior care
                facilities, senior housing development and fund management in relevant fields. Adhering
                to the concept of “to be relied on by seniors, and to be trusted by their families
                and friends,” EnsenCare is exploring new service models, and aims to be a leading
                brand in China's senior living industry. <a href="/en/Biz/CoreAsset/Cons/EnsenCare.aspx">
                    More…</a></p>
            <p class="title_small">
                China Auto Rental (CAR)</p>
            <p class="s_info">
                China Auto Rental Holdings Inc. (CAR), a member of Legend Holdings, is the largest
                nationwide car rental service provider in China. It borrowed proven business models
                from other countries while coming up with specially-tailored features for Chinese
                customers. It has a complete, one-stop offering, with short-term, long-term, and
                one-way rentals, financing and leasing, and supplementary and emergency services.
                It is a leader in China’s car rental industry in terms of size of fleet, geographic
                coverage, market share, revenue, etc. <a href="/en/Biz/CoreAsset/Cons/CAR.aspx">More…</a></p>
            <p class="title_small">
                Shanghai Huge Enterprises (Group) Co., Ltd.</p>
            <p class="s_info">
                As a member of Legend Holdings, the Shanghai Huge Enterprises (Group) Co., Ltd.
                specializes in commercial real estate operations and services, and related consulting.
                With such subsidiaries as Huge Business, Sunyat Design, Huge Investment, etc., it
                has developed two brands—“Huge • Plaza” and “Huge • Creation,” and is a leading
                player in Shanghai’s creative industry. <a href="/en/Biz/CoreAsset/Cons/Huge.aspx">More…</a></p>
            <p class="p_line">
            </p>
            <p class="title_medium">
                Financial Services
            </p>
            <p class="title_small">
                Union Insurance Broker Co., Ltd.</p>
            <p class="s_info">
                As a member of Legend Holdings, Union Insurance Broker Co., Ltd. is a national professional
                insurance institution approved by the China Insurance Regulatory Commission. As
                a pioneer in risk management for the education sector in China, it has been listed
                in the top three amongst 300 insurance brokerage companies for many years, and is
                a unique leader in the education insurance brokerage industry. <a href="/en/Biz/CoreAsset/Cons/UIB.aspx">
                    More…</a></p>
            <p class="title_small">
                Lakala Payment Co., Ltd.</p>
            <p class="s_info">
                As a member of Legend Holdings, Lakala Payment Co., Ltd. (“Lakala”) is China’s largest
                offline payment company, and is one of the first companies to receive third party
                payment service licenses issued by the People’s Bank of China in 2011. Committed
                to the mission of “making payment easier,” Lakala persists in innovating to offer
                customized services to its users as an outstanding payment solution provider. <a
                    href="/en/Biz/CoreAsset/Cons/LaKaLa.aspx">More…</a></p>
            <p class="title_small">
                Zhengqi Anhui Financial Holding Co., Ltd.</p>
            <p class="s_info">
                As a member of Legend Holdings, the Zhengqi Anhui Financial Holding Co., Ltd. is
                dedicated to providing financial services for small- and medium-sized enterprises
                and specializes in similar financial business. It will build business units such
                as Financing and Guarantee, Microcredit, Pawn, Financial Leasing, Mezzanine Finance,
                etc. to be a similar financial service mart that provides full spectrum of financial
                services, covering a full life cycle, to small- and medium-sized technology-intensive
                enterprises with good market prospects. <a href="/en/Biz/CoreAsset/Cons/ZhengqiFinancial.aspx">
                    More…</a>
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                <img src="/!images/leader_lp.jpg" />
                <div class="business_leader">
                    <p>
                        Li Peng<br />
                        Vice President, Legend Holdings Limited</p>
                    <p class="leader_post">
                        General Manager, Strategic Investment Division of Legend Holdings Limited</p>
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                <p class="clear">
                </p>
                <div class="business_info">
                    Mr. Li Peng is Vice President of Legend Holdings Limited and General Manager of
                    the company’s Strategic Investment Division, in charge of its business in Consumer
                    & Modern Services.<br />
                    <br />
                    Previously, Mr. Li was General Manager of the Investment Management Division of
                    Legend Holdings, and a Senior Analyst of Teradyne, Inc. Prior to that, he worked
                    at SINOTRANS.
                    <br />
                    <br />
                    Mr. Li obtained a Bachelor’s degree in International Finance from University of
                    International Business & Economics (China), and an MBA from the University of New
                    Hampshire.
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